As decided on by the Tuesday 2pm KIB216 tutorial group -

1. Clarity – make it clear what the person does
2. Content Focus – make your work highly visible
3. First Appearances – style, layout and content need to create a powerful, positive first impression
4. Interaction – how does the user interact with the site? It is obvious how to use it?
5. Layout – navigation, content and simplicity
6. Personality – reflected in every aspect of the site
7. Uniqueness – what makes this site stand out, be memorable
8. Navigation, flow and structure – makes the site usable!
9. Accessibility – bandwidth, browsers, must always work
10. Up to date content – keeps the user coming back